Interactive Window Display
This is pretty cool and a great way to get attention for a brand. Even on a subconscious level consumers will start to recognise the clothing and may even pop in to buy some of the latest merchandise.
However, I feel this is a missed opportunity. The interaction is rather pointless and stylistic. Do we care that there are bouncing people around in the window and they move when we move? Why not have an interactive window that means something? Maybe passers by can wave to the video and get a reaction back from this. Maybe a smile or a frown. Maybe different actions could provoke different reactions.
Just a thought.
Michael x
