If youâre thinking about starting a business, one of the best things you can do is speak to existing business owners about what theyâve learned from the process of starting up. Here are some of the things weâve learned, talking to our members. If youâve got some business secrets to share with our readers, let us know in the comments. San Sharma (@sansharma) is editor of the Enterprise Nation blog 1. There are no good or bad business ideas. Some business ideas do jump out as being particularly good or bad, but more important than that is the execution. Almost every idea has potential, if itâs handled and marketed strategically. So, donât sit on an idea â think of the best way to make it happen. 2. Start with a customer, not a website. This one applies particularly (but not exclusively) to service-based businesses: Talk to potential customers as soon as you have your business idea. You may find an opportunity to work with them and the experience will inform your business, your pricing and your marketing strategy. 3. Be ready for change. Thereâs a prize for the reader who names the philosopher who said this: âThe only thing that is constant is change.â And thatâs true in business too. Make sure you give your customers the opportunity to comment about your product or service. Their feedback will allow you to constantly evolve your business so itâs always at its best. 4. Give back to your business. Keep some money aside to re-invest in your business when you can. Even online shops need maintenance like shops on the High Street. When you do give back to your business, start small, do some testing, and see what the return-on-investment is like before spending more. 5. Be a geek (or know a geek). Keeping on top of tech will give you the edge over your competition â whether thatâs new kit that can help you work more efficiently, or new social networks that can help you market your business. So, if youâre not techy by nature, make sure you ask your techie friends about the latest developments.
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Web Design Intern Needed!
5 reasons to work with us:
- Exposure to great national and international brands such as Nokia, Sanyo, Freesat, MTV, National Trust and others.
- The chance to work on In-House projects and take equity in the products.
- The opportunity to learn from an experienced team of creatives, developers, film makers, animators etc.
- The opportunity to work from the creative hub of Camden Town.
- A chance to join the family and work with us full-time.
- are a student studying Graphic Design or you have recently graduated.
- have a passion for design, web development and problem solving and enjoy a challenge.
- command a good knowledge of Mac environment and Adobe software.
- are friendly, inquisitive, proactive, open minded and organised.
- have an awareness and understanding of social media applications like Twitter, Facebook, Youtube etc.
- are absolutely brilliant at what you do and want to show off your talent within a great team.
- Research for images, ideas, moodboards, client competitors etc.
- Design for print e.g. brochures, newsletter, flyers, posters etc.
- Design for digital e.g. websites and mobile (coding knowledge a bonus).
- UI and UX designs for apps, mobile sites and websites.
- Design for corporate identities and their guidelines.
- Front-end coding (and back-end as a bonus).
- Studio chores such as answering the phone, helping clean up and welcoming clients etc.
Start Date: Feb 2014
End Date: 1 to 3 months from start Days: 4 or 5 per week Location: Camden, London
Deadline: Jan 26th 2014
Send a PDF or web link of your folio
Send a brief paragraph explaining why we should take you on.
Do NOT send your CV, we want to see your work not your life history.
Send to firstname.lastname@example.org (closing date is 26th January 2014)
Tell us which room of your house you like most and why.
Find out who we are and why you want to work with us.
Only apply if you are the best of the best and want to work in an agile, creative and fun team.
We look forward to hearing from you soon!
Founder of The House London Ltd
Running your own business requires strength of vision and character in addition to an extensive toolkit of knowledge, experience and skill and yet the reality is that none of us has a full toolkit. We all have weaknesses (or âareas for improvementâ if you prefer!) and one of the best ways to plug the gaps is a mentoring relationship with someone who has real-life experience in the areas you lack, and subsequent wisdom to share. How mentors add value In my experience, most successful people have people to whom they turn for advice, support and guidance and sometimes for actual direction and decision making. Being a business owner can be challenging. We start with an idea which is usually based on our passion, knowledge or expertise and then we are faced with the reality of needing to be multidimensional in order to make it happen. This is where a Mentor adds value. Their role is to provide another dimension and they do this through sharing lessons from their own experiences. Because theyâve been there and done it and made mistakes along the way, their input into your business can prevent you from making the same ones! In this highly competitive environment, the right mentoring relationship can give you a competitive edge, but what is the âright mentoring relationshipâ for you - The Role Model, The Oracle or The Boss? The Role Model You model their behaviour The Role Model has already achieved the level of success you aspire to achieve and ideally in a similar type of business and/or industry. Theyâve walked a similar path to the one you are walking and so they have learnt and developed the knowledge, skills and behaviours required to succeed. Much of what they have learnt has come directly as a result of the mistakes theyâve made, the obstacles theyâve encountered and how they have overcome them to achieve the results they have. And itâs those experiences that enable them to provide specific advice and guidance. The Oracle You seek their counsel The Oracle has extensive business experience and ideally across many different types of business and industries. They may not have specific knowledge or experience of your industry or type of business and that doesnât matter. What they do have is a âbigger pictureâ perspective on business generally and they help you to see your business globally, and to not get bogged down in the detail. They advise on your business model, your pricing, your systems, processes and team and they help you to identify new products and markets. Because they have a lateral perspective, they naturally challenge the narrow assumptions that you make about your business which helps with decision making. The Boss You report to them The Boss is not really your boss, but they are someone (or a group of people) that you purposely use to keep you on track â a bit like a boss would. They donât need to understand your business in detail, or even to understand your industry. Their purpose is to be there for you to commit to, to check in with regularly and to hold you accountable to the actions you have committed to doing.